Audi: Next Level

TV Commercial

Working with Thjnk, The Mill helped to create Audi’s new ‘Next Level’ campaign, directed by Mill+ Director Andrew Proctor. I worked as Motion Designer in the Mill team to design and animate the FUI on the commercial.

In a Tron-esque setting through fictional Audi production lines, two cars are racing to the finish line, showcasing all the latest tech features real-life Audi models offer.

Working across 2D and 3D workflows, with this project I had the fantastic opportunity of collaborating with teams including some of the most talented individuals in the industry.

Credits
Agency: Thjnk
Executive Creative Director: Heiko Freyland, Gerrit Zinke
Creative Art Senior: Alexander Grapp
Creative Copy: Heiko Freyland
Account Director: Anna Lee Sønnichsen
Account Manager: Karolin Kegeler
Producer: Julia Koop

Production Production Company: Mill+
Director: Andrew Proctor
Head of Content / Producer: Josh Davies
Production Manager: Terri Wood
Production Coordinator: Ben Burdock
Director of Photography: Simon Chaudoir
Music & Sound Design: Massive Music Amsterdam
Final Mix: Studio Funk Hamburg
Editing Company: Mill+
Editor: Victor Jory
Editor's Assistant: Theo Gibara
VFX & Design: The Mill Producer: Justin Stiebel
Shoot Supervisor: Mike Chapman, David Hempstead
2D Lead Artist: Gianluca Di Marco
3D Lead Artist: Mike Chapman
2D Artist: Stefan Susemihl, Arianna Lago
3D Artist: David Hempstead, Margaux Huneau, James Mulholland, Adam Dewhirst, Mario Doni, Giacomo Cavalletti, Thomas Bourret, Benoit Gielly, Jasmine Ghoreishi, Nathan Powell, Ian Potsos, Scott Beharrell Bono, Pavel Mamichev, Kieran Ashley Russell, Blake Guest, Renato Marques
Motion Graphics: Ambrogio Bergamaschi, Diogo Pinheiro
CG Concept Art: Cristiano Rinaldi
Colour: The Mill
Colourist: David Ludlam